Director, Content Marketing

Gray Calendar Icon Published: November 7, 2019

Want to Be a Trailblazer?

Do you consider yourself a trailblazer? Do you like changing the status quo? If you do, we want you! We are looking for a hardworking individual to join our marketing department and provide horsepower to help achieve our goals, and you will be a key player in helping us define and execute on our strategy.

About Rancher Labs

Rancher harnesses containers and Kubernetes to truly unleash all of their power. With Rancher, enterprises have the control and confidence they need to more swiftly to develop and deploy applications and services that drive business value. Wherever enterprises need applications to go—from the data /center, to the cloud, to the edge—Rancher takes them there./

We started Rancher in 2014 to create software that harnesses the full power of containers. By 2016 we had adopted the newly emerging Kubernetes as a standard and had thousands of teams using Rancher to securely run containers in production and at scale. Since then it’s been ‘up and to the right’, and today we have 10’s of thousands of teams using our flagship product, Rancher, every day. Rancher Labs has been recognized by Gartner as a Cool Vendor and named in five Gartner Hype Cycles. Forrester Research recognized Rancher Labs as a leader in their 2018 New Wave report, and most recently 451 Research recognized Rancher Labs as a FireStarter for our contribution to container innovation. We are based in Cupertino, CA and are backed by leading venture capital firms including Nexus and Mayfield.

Rancher Labs is an equal opportunity employer.

The Job

As Director, Content Marketing, you will be responsible for driving the creation of business and technology-driven messaging and assets that will have a visible, measurable impact on Rancher’s business. You need to be a strategic thinker, a technology enthusiast and a talented writer, editor and storyteller who can powerfully express the Rancher brand vision across a wide range of materials. You will focus on strategies for building the Rancher brand in the open source, developer, ITOps, and C-suite communities. You will collaborate with marketing, product marketing, and other senior internal clients to understand their audiences and technologies, and collaborate with external resources including bloggers, copywriters, content contractors, and outside agencies to develop messaging and content that showcases Rancher’s value, differentiation, and breadth of solution ecosystem.


  • Write and edit corporate messaging and customer-facing copy, including technical articles, blogs, infographics, guidelines, and training materials that clearly communicate Rancher’s brand identity, voice and positioning for digital and print
  • Manage workflows and editorial calendars for internal and external resources — define project requirements, schedules and budgets
  • Serve as brand consultant to build and manage relationships with key marketing and technologist stakeholders and SMEs
  • Review content and advise clients to help ensure the voice, tone and messaging of marketing communications and campaigns are consistently on brand and on message
  • Lead engagements with research agencies on brand, customers, technology and industry trends
  • Manage content vendors and contractors

Required Skills

  • 7+ years of experience in branding or corporate marketing communications on an in-house team or at an agency with B2B technology clients
  • Proven record of B2B storytelling that resonates with senior-level technical audiences; versatile, expert writing, developmental editing and copy-editing skills
  • Strategic and analytical thinking plus the ability to execute; ability to synthesize complex concepts quickly and express ideas persuasively
  • Experience in developing messaging and positioning platforms
  • Experience in leading creative projects from concept to completion
  • Skilled at influencing and collaborating across organizations at all levels; strong presentation skills
  • Proven ability to thrive in a team environment while managing multiple priorities and tight deadlines; able to apply independent judgment and initiative to resolve problems
  • Ability to apply metrics and analytics to measure success, drive outcomes and optimize strategy
  • Brand and Marcom experience in marketing cloud computing, SaaS, and IT infrastructure
  • Bachelor’s degree in journalism, communications or public relations preferred
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