Field Marketing Manager, North America

Gray Calendar Icon Published: November 7, 2019

Want to Be a Trailblazer?

Do you consider yourself a trailblazer? Do you like changing the status quo? If you do, we want you! We are looking for a hardworking individual to join our marketing department and provide horsepower to help achieve our goals, and you will be a key player in helping us define and execute on our strategy.

About Rancher Labs

Rancher Labs harnesses containers and Kubernetes to truly unleash all of their power. With Rancher, enterprises have the control and confidence they need to more swiftly to develop and deploy applications and services that drive business value. Wherever enterprises need applications to go—from the data /center, to the cloud, to the edge—Rancher takes them there./

We started Rancher in 2014 to create software that harnesses the full power of containers. By 2016 we had adopted the newly emerging Kubernetes as a standard and had thousands of teams using Rancher to securely run containers in production and at scale. Since then it’s been ‘up and to the right’, and today we have 10’s of thousands of teams using our flagship product, Rancher, every day. Rancher Labs has been recognized by Gartner as a Cool Vendor and named in five Gartner Hype Cycles. Forrester Research recognized Rancher Labs as a leader in their 2018 New Wave report, and most recently 451 Research recognized Rancher Labs as a FireStarter for our contribution to container innovation. We are based in Cupertino, CA and are backed by leading venture capital firms including Nexus and Mayfield.

Rancher Labs is an equal opportunity employer.

The Job

This individual will collaborate closely with regional sales leadership and teams to align on strategy in order to define and execute field marketing programs. Your ultimate goal is to source high-quality leads for the sales team that convert into opportunities at a high rate. You will be an integral part of Rancher’s demand generation execution and you will partner cross functionally with product marketing, events marketing managers, marketing operations managers, and more.


  • Work closely with the North America account executives to understand specific market priorities and translate those into results-oriented field marketing programs which contribute to pipeline.
  • Own, drive, and manage marketing campaigns, programs, and event execution including but not limited to C-level campaigns, in-person meetups, partner events, customer-led panels to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships.
  • Manage onsite logistics (location, promo items, meetings) and act as the primary point of contact for internal and external teams.
  • Manage all aspects of event coordination (with vendors, contractors and agencies) including strategy, objectives, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda, staffing, on-site production and F&B, & logistics.
  • Track, measure and communicate program results, and generate new global best practices that can be shared across the team.
  • Ensure programs and event details are on brand and on message.
  • Collaborate with corporate marketing to support various other projects as needed.

Skills and experience:

  • Minimum of five years of experience ideally in field marketing or sales enablement, in the B2B technology space.
  • Should have a passion for Field Marketing and partnering with sales to craft programs that generate pipeline and drive business.
  • Experience in HubSpot (or another marketing automation platform), Salesforce, TechTarget’s Priority Engine (or a different Account Based Marketing tool), and Microsoft Office.
  • Creative thinker, results-driven, and be able to take calculated risks while juggling many projects
  • You are entrepreneurial and work well in a rapidly changing environment.
  • Bachelor’s in marketing, business, communications or related discipline required.
  • Willingness to travel up to 50%.
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