Sr. Product Marketing Manager

Gray Calendar Icon Published: November 7, 2019

Want to Be a Trailblazer?

Do you consider yourself a trailblazer? Do you like changing the status quo? If you do, we want you! We are looking for a hardworking individual to join our marketing department and provide horsepower to help achieve our goals, and you will be a key player in helping us define and execute on our strategy.

About Rancher Labs

Rancher harnesses containers and Kubernetes to truly unleash all of their power. With Rancher, enterprises have the control and confidence they need to more swiftly to develop and deploy applications and services that drive business value. Wherever enterprises need applications to go—from the data /center, to the cloud, to the edge—Rancher takes them there./

We started Rancher in 2014 to create software that harnesses the full power of containers. By 2016 we had adopted the newly emerging Kubernetes as a standard and had thousands of teams using Rancher to securely run containers in production and at scale. Since then it’s been ‘up and to the right’, and today we have 10’s of thousands of teams using our flagship product, Rancher, every day. Rancher Labs has been recognized by Gartner as a Cool Vendor and named in five Gartner Hype Cycles. Forrester Research recognized Rancher Labs as a leader in their 2018 New Wave report, and most recently 451 Research recognized Rancher Labs as a FireStarter for our contribution to container innovation. We are based in Cupertino, CA and are backed by leading venture capital firms including Nexus and Mayfield.

Rancher Labs is an equal opportunity employer.

The Job

As a Sr. Product Marketing Manager, you will work closely with the leadership team to define and carry out our product and partner go-to-market strategy. You will help our customers, ecosystem partners, and internal stakeholders achieve business success by telling a unique and differentiated story about the value we provide. You will be the expert in understanding our buyers and their buying criteria and will transfer that knowledge into compelling and differentiated messaging, positioning, and content for consumption by sales, partners, and customers. You will also play a key role in driving awareness and education thru social channels.

Key Responsibilities

  • Develop messaging and positioning that communicates the value proposition of Rancher products to sales, partners, and prospects.
  • Execute content strategy to create effective marketing assets and collateral, including whitepapers, presentations, case studies, solutions briefs, web content, data sheets, and sales kits in support of our marketing campaigns and demand generation efforts
  • Execute product launch strategy with a cross-functional team; develop objectives and success metrics for the introduction of new offerings
  • Execute sales enablement strategy for our sellers in inside, field, technical, and partner-facing roles; develop and deliver sales enablement content and playbooks
  • Coordinate with strategic partners to align messaging and solutions; create materials that can be used by all relevant partners for their marketing efforts
  • Gather competitive intelligence on our key competitors and translate it into differentiation materials for the field and for external consumption
  • Support social media programs to drive awareness and demand

Required Skills

  • 7+ years of product marketing experience
  • Knowledge of the infrastructure, application development, and cloud markets, including key players, market trends, key industry analysts, and the overall technology direction
  • Experience with containers and Kubernetes a huge plus
  • Ability to work in a fast-paced, dynamic work environment
  • Outstanding written and verbal communication skills with the ability to explain and translate complex technology concepts into simple and intuitive communications
  • Experience working effectively in a persuasion-driven, cross-functional environment
  • Ability to be meet deadlines and handle multiple projects at once
  • Bachelor’s degree - in business or marketing preferred, MBA a plus
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