Rancher Brand Guidelines & Resources

Hi there! We've put together a handy dandy style guide for your reference.

Ground Lower graphic Ground Upper graphic

Basic Logo Usage

Rancher Labs Stacked Logo in white

Light logos are for dark backgrounds and vice versa

Yes
Rancher Labs Stacked Logo in color

Use the Rancher Labs logos when referencing the company

Yes
Rancher Logo horizontal in color

Use the Rancher logos when referencing the product

Yes
Rancher Cow Logo in color

Use the cow (with ®) if the Rancher Labs, RancherOS, Rancher is visible in copy.

Yes
Rancher Logo obsructed #1

Don't use the full color logo on dark backgrounds

No
Rancher Logo obsructed #2

...or on a busy background

No
Rancher Logo obsructed #3

Don't change the color of the logo

No

Don't obsruct the logo

No

Colors

Pine Green

#0C322C

Jungle Green

#30BA78

Midnight Blue

#192072

Waterhole Blue

#2453FF

White

#FFFFFF

Fog

#EFEFEF

Persimmon

#FE7C3F

Mint

#90EBCD

Black

#000000

Logo Colors

Rancher Logo

Pantone 285 C

HEX: #2453FF

RGB: 36, 83, 255

Pantone Black

HEX: #000000

RGB: 0, 0, 0

Typography

Marketing

In Rancher's Marketing materials, we use Poppins for headers and body copy

Poppins: Medium (500) for headlines, Light(300) for subheads, Regular (400) for text

When Poppins is unavailable, Verdana may be used as a substitute.

UI

In Rancher's UI, we use Poppins.

Poppins: Medium (500) for headlines, Light(300) for subheads, Regular (400) for text

Trademarks

Rancher and the cow logo are registered trademarks or trademarks of Rancher Labs, Inc. in the United States and other countries. Other brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s). © 2017 Rancher Labs, Inc. All rights reserved.