Rancher Brand Guidelines & Resources
Hi there! We've put together a handy dandy style guide for your reference.
Basic Logo Usage
Light logos are for dark backgrounds and vice versa
Use the Rancher by SUSE logos when referencing the company
Use the Rancher logos when referencing the community portfolio
Use the cow (with ®) if the Rancher by SUSE or RancherOS is visible in copy.
Don't use the full color logo on dark backgrounds
...or on a busy background
Don't change the color of the logo
Don't obsruct the logo
Logos
Horizontal Logo
Stacked Logo
Rancher Cow
Project Logos
k3s
k3OS
Longhorn
Rio
Submariner
Epinio
Fleet
Harvester
Kubewarden
Opni
Rancher Desktop
RKE
Hypper
Colors
Pine Green
#0C322C
Jungle Green
#30BA78
Midnight Blue
#192072
Waterhole Blue
#2453FF
White
#FFFFFF
Fog
#EFEFEF
Persimmon
#FE7C3F
Mint
#90EBCD
Black
#000000
Logo Colors
Pantone 285 C
HEX: #2453FF
RGB: 36, 83, 255
Pantone Black
HEX: #000000
RGB: 0, 0, 0
Typography
Marketing
In Rancher's Marketing materials, we use Poppins for headers and body copy
Poppins: Medium (500) for headlines, Light(300) for subheads, Regular (400) for text
When Poppins is unavailable, Verdana may be used as a substitute.
UI
In Rancher's UI, we use Poppins.
Poppins: Medium (500) for headlines, Light(300) for subheads, Regular (400) for text
Trademarks
Rancher and the cow logo are registered trademarks or trademarks of Rancher Labs, Inc. in the United States and other countries. Other brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s). © 2017 Rancher Labs, Inc. All rights reserved.